⭐ Curated Set — Recommended to Run WITH COPY
The four ads we'd launch first — four distinct hooks (product, social proof, range, urgency), each in all three ratios, with ad copy written to your 2025 Meta Ad Copy Framework (Primary ≤125 · Headline ≤27 · Description 30–60 · CTA). Honest urgency only.
1 · Best-Seller Spotlight product-forward · biggest dollar saving
1:1
4:5
9:16
Primary Text 110 chars
Save $64 on a 12,000-lumen searchlight. Premium lights at outlet prices — clearance on now, while stock lasts.
Headline 14 chars
Save $64 Today
Description 51 chars
Fast US shipping · 30-day returns · secure checkout
CTA Button
Shop Now
2 · Social Proof trust-first · top-rated
1:1
4:5
9:16
Primary Text 104 chars
20% off — and rated 4.6★ by 600+ owners. Premium flashlights & headlamps on clearance while stock lasts.
Headline 17 chars
Get 20% Off Today
Description 50 chars
Top-rated · authorized US retailer · fast shipping
CTA Button
Shop Now
3 · Most Popular (multi-product) range · light theme
1:1
4:5
9:16
Primary Text 101 chars
Our best-sellers are 20% off. Shop the flashlights & headlamps everyone's buying — while stock lasts.
Headline 20 chars
20% Off Best Sellers
Description 45 chars
Top-rated · fast US shipping · 30-day returns
CTA Button
Shop Now
4 · Urgency / Limited-Time honest scarcity
1:1
4:5
9:16
Primary Text 112 chars
Limited-time: 20% off premium flashlights, headlamps & work lights — discount applies automatically at checkout.
Headline 22 chars
20% Off — Limited Time
Description 45 chars
Auto-applied at checkout · ships from the USA
CTA Button
Shop Now
Top 5 Best Sellers PRODUCT ADS · ALL RATIOS
Our best-selling SKUs by units sold. Each shown in 1:1 (feed square), 4:5 (feed portrait), and 9:16 (Stories/Reels).
#1E03R V2 Keychain Flashlight Was $30.95 → $24.76 · save $6.19 · 4.6★ (171) · 1,880 sold
1:1
4:5
9:16
Primary Text 116 chars
20% off our #1-selling keychain flashlight — over 1,880 sold. Pocket-sized EDC power, on clearance while stock lasts.
Headline 19 chars
20% Off — #1 Seller
Description 46 chars
4.6★ (171) · fast US shipping · 30-day returns
CTA Button
Shop Now
#2LR50R 12,000-Lumen Search Light Was $319.95 → $255.96 · save $63.99 · 4.9★ (78) · 859 sold
1:1
4:5
9:16
Primary Text 106 chars
Save $64 on a 12,000-lumen searchlight. Premium power at outlet prices — clearance on now, while stock lasts.
Headline 14 chars
Save $64 Today
Description 51 chars
Fast US shipping · 30-day returns · secure checkout
CTA Button
Shop Now
#3AER-02 + ALG-05 Tactical Kit Was $29.95 → $23.96 · save $5.99 · 4.5★ (8) · 582 sold
1:1
4:5
9:16
Primary Text 113 chars
20% off a complete tactical light kit — remote pressure switch + quick-release mount. Clearance while stock lasts.
Headline 20 chars
20% Off Tactical Kit
Description 33 chars
Fast US shipping · 30-day returns
CTA Button
Shop Now
#4GL22 Tactical Light + Red Laser Was $119.95 → $95.96 · save $23.99 · 4.6★ (44) · 462 sold
1:1
4:5
9:16
Primary Text 105 chars
Save $24 on a compact 750-lumen pistol light with red laser. Now 20% off on clearance, while stock lasts.
Headline 14 chars
Save $24 Today
Description 40 chars
4.6★ · fast US shipping · 30-day returns
CTA Button
Shop Now
#5HL45R Rechargeable Headlamp Was $79.95 → $63.96 · save $15.99 · 4.6★ (26) · 462 sold
1:1
4:5
9:16
Primary Text 99 chars
Save $16 on a hands-free rechargeable headlamp — focusing beam, gesture control. 20% off clearance.
Headline 19 chars
Save $16 — Headlamp
Description 40 chars
4.6★ · fast US shipping · 30-day returns
CTA Button
Shop Now
Supporting concept angles ALL RATIOS
Non-product hooks for creative diversity — each in 1:1, 4:5, and 9:16.
Urgency / Limited-Time honest scarcity ribbon + auto-apply
1:1
4:5
9:16
Primary Text 112 chars
Limited-time: 20% off premium flashlights, headlamps & work lights — discount applies automatically at checkout.
Headline 22 chars
20% Off — Limited Time
Description 45 chars
Auto-applied at checkout · ships from the USA
CTA Button
Shop Now
Social Proof 4.6★ / 600+ owners hero
1:1
4:5
9:16
Primary Text 104 chars
20% off — and rated 4.6★ by 600+ owners. Premium flashlights & headlamps on clearance while stock lasts.
Headline 17 chars
Get 20% Off Today
Description 50 chars
Top-rated · authorized US retailer · fast shipping
CTA Button
Shop Now
Product Benefit "12,000 lumens, now 20% off"
1:1
4:5
9:16
Primary Text 109 chars
12,000 lumens of searchlight power, now 20% off. Premium lights at outlet prices — clearance while stock lasts.
Headline 23 chars
20% Off — 12,000 Lumens
Description 51 chars
Fast US shipping · 30-day returns · secure checkout
CTA Button
Shop Now
Most Popular (multi-product) top 3 in one frame, light theme
1:1
4:5
9:16
Primary Text 101 chars
Our best-sellers are 20% off. Shop the flashlights & headlamps everyone's buying — while stock lasts.
Headline 20 chars
20% Off Best Sellers
Description 45 chars
Top-rated · fast US shipping · 30-day returns
CTA Button
Shop Now
Typographic Offer offer-led, no product
1:1
4:5
9:16
Primary Text 109 chars
20% off everything in our flashlight & headlamp clearance. Premium lights at outlet prices — while stock lasts.
Headline 18 chars
20% Off Everything
Description 41 chars
Auto-applied at checkout · ships from USA
CTA Button
Shop Now
Product Spotlight hero product, beam-lit
4:5
Primary Text 108 chars
20% off premium flashlights & headlamps. Serious light at outlet prices — clearance on now, while stock lasts.
Headline 17 chars
20% Off Clearance
Description 33 chars
Fast US shipping · 30-day returns
CTA Button
Shop Now
Notes: Masking fixed — products sit on a clean white showcase tile, so the headlamp's headband loop no longer shows a white artifact. Price framing follows CRO: struck-through "was," bold "now," explicit "you save $X," anchored by the 20% badge + rating. Product branding appears on the photos (approved); ad copy stays BeamOutlet-only. Next diversity lever (needs a video/AI tool): short motion + swipeable carousel.